DYNMX Records

One label, many worlds

The seal and the wordmark

Primary — white on Black

Inverse — black on Pewter

• Keep clearspace around the logo of at least the height of the "D".
• Use the monochrome seal alone as an avatar or favicon.
• Recolor, add gradients or effects, or place the logo over busy artwork without a scrim.
• Stretch, rotate or restyle the wordmark's letterforms.

The palette

Four monochrome steps. Black dominates (~80% of any composition), Ebony structures, Gray speaks quietly, Pewter highlights. There is no brand accent color — accents belong to releases, not to the label.

Release accents

Every release carries one accent color extracted from its cover art. It may tint glows, hovers and player highlights on that release's surfaces only — never in label-level materials. Examples from the current catalog:

Space Grotesk, everywhere

One family at four jobs. Monospace (system stack) is reserved for index numbers and technical metadata.

• Write artist and release names exactly as registered: AK, K-R8, Kaif, Stuti Naad, ORYZO, Pixie Trash, Sofie Daze.
• Apply uppercase/lowercase transforms to any artist or release name. Case transforms are for UI labels only.

Say less, mean it

• Short declaratives. Confidence without hype: "Out now everywhere." beats "We are SO excited to announce…"
• Let numbers and placements speak plainly (press posts read like news, not ads).
• On the AI question: one calm sentence of disclosure where it belongs (About page, press boilerplate) — "Our artists are virtual, brought to life through AI-assisted production under human creative direction."
• Exclamation marks, emoji chains, engagement-bait questions, or "AI-powered" as a selling point.

Imagery

• Cover art: square, minimum 1000×1000 (3000×3000 for distribution), strong single subject, colors welcome — the site frame is monochrome so art provides the color.
• Artist portraits: square, minimum 1000×1000, cinematic photographic treatment, near-black backgrounds, one signature color per artist.
• Roster identity tiers — vary the subject, never the craft: personas show faces (Pixie Trash, Sofie Daze), anonymous figures never do (AK, K-R8, ORYZO), marks & symbols replace figures entirely (Kaif's calligraphy, Stuti Naad's diya). Each artist's device must stay consistent across all their future covers and promos.
• Preview clips: exactly 30 seconds, loudness-normalized to −14 LUFS, chosen from the most engaging section of the track — never default to the intro.
• Borders, watermarks or logos baked into cover art.

The interface kit

As shipped on dynmxrecords.com — reuse, don't reinvent.

• Pills for actions, chips for taxonomy, glass blur for overlays on artwork.
• Motion: subtle and functional (fades, blur-ins, slow drift). Respect reduced-motion preferences always.
• Introduce new component shapes, borders or shadows without updating this document.

Boilerplate